The most important challenges facing data management, governance and protection of personal data:

1. *Acceleration of data volume and diversity*:

- The large and rapid increase in the amount of data produced due to the spread of smart devices and digital applications - The diversity of data sources to include structured and unstructured data (texts, images, videos, Internet data) - Managing and analyzing this huge amount of diverse data represents a major challenge

2. *Ensuring data quality and accuracy*:

- Difficulty in verifying the accuracy and reliability of data with multiple sources - The presence of incorrect or contradictory data negatively affects the decision-making process - The need for effective procedures and mechanisms to clean and improve data quality

3. *Security and Privacy*:

- Maintaining the security of sensitive data and protecting privacy is an increasing challenge - The need to comply with regulations and legislation related to the protection of personal data - Developing effective controls and policies to manage security and privacy risks

4. *Integration and data utilization*:

- The challenge of linking and integrating data from multiple sources to extract valuable insights - Transforming data into usable information for strategic decision-making - Developing advanced solutions for data analysis and forecasting future trends and patterns These key challenges are constantly evolving as new challenges emerge and the priorities of data management stakeholders change.